helping you through the house-selling process

Selling real estate can be just as much work as buying. There are so many things to worry about as you prepare your home to list on the market. Then you have to worry about the real estate agent you will hire to help you get the house sold. After that, you have to worry about who will be coming in to tour your home throughout the week. Will you hold an open house? Do you take the first reasonable offer you are presented with? Our blog was designed to assist you through the selling process a little bit easier.

Tips for Using QR Codes to Market Your Real Estate Business


When it comes to real estate marketing, keeping your office relevant can be a challenge in a rapidly changing marketplace. One of the ways that you can set your office apart as the must-call agent in the area is through the use of QR codes. In order to do that, though, you'll need to use them effectively. Here are some tips to make the most of the QR code craze and make it work for you.

Lawn Signs—Using QR codes on your lawn signs can allow you to get more information to the consumer right away when they're looking at a property. For example, you can link the QR code to a mobile-friendly listing that includes all of the details about the home. Include information like price, interior photos, and information about the community. As an alternative, you could also link to a video walkthrough of the property with a voiceover or added text that includes the relevant information. At the end of the video or mobile slideshow, encourage the consumer to call you for more details or to see it in person.

Business CardsInstead of handing out the same-old business card with the same stale information, add a QR code to the back of the card. Then, you can link that to a video that makes a personal connection with the viewer. For example, start the video by thanking the reader for scanning the code on the back of your business card. Then, you can provide them with links to your social media accounts, agency blog, and even your current listings page. That way, they can choose how and where they want to connect with you. Then, end the presentation with a reminder that you'd like to work with them to buy or sell their next home.

Mailing Materials—QR codes are a great way to track the ROI (return on investment) for a direct mailing program because you can track the number of page loads from the code. One of the best ways to leverage this tool for your mailings is by creating unique videos and codes for each mailing. For example, if you're sending out a general marketing card or flyer to a specific neighborhood, create a video that talks about what you like about that neighborhood, where your favorite listings are, and why you enjoy selling in that area. In addition, you can include pictures of the neighborhood to give it a final personal touch and link to your most recent listings in that area.

Property Flyers and Handouts—Property flyers and handouts often have a place on the rack in your office and sometimes in local retail locations. You can include QR codes on these sheets to make it easier to provide more details of the home. Like with the actual property sale signs, you can use these codes to include a walkthrough or a set of panoramic images of the home. There's no more worry about the limitation of space on your property flyers because you can include any additional information on the destination page for the QR code.

As you can see, there are many ways that a real estate agent can use QR codes to market properties and the agency. With these tips and a great QR code creator, you'll be able to maximize your use of this popular technology to reach potential clients in a new manner. Contact a representative from a company like Homecodec for help with this process.


11 February 2016