helping you through the house-selling process

Selling real estate can be just as much work as buying. There are so many things to worry about as you prepare your home to list on the market. Then you have to worry about the real estate agent you will hire to help you get the house sold. After that, you have to worry about who will be coming in to tour your home throughout the week. Will you hold an open house? Do you take the first reasonable offer you are presented with? Our blog was designed to assist you through the selling process a little bit easier.

Three Modern Marketing Strategies Your Realtor Should Be Using


If it has been a long time since you've bought or sold a home, you might be surprised by all of the changes that have occurred in real estate sales and marketing tactics. Simply listing a house in the paper won't do it anymore. In order to ensure you find a buyer promptly, it's important to know a bit about modern real estate marketing strategies – so you can look for an agent that uses them to their benefit.

Social media marketing.

Make sure you find a realtor with a good social media presence. They should not only have a social media page, but should be active on that page. A good realtor will post at least several times per week, and those posts won't be "fluff." They'll include real information about buying and selling in your area (or links to pages that offer this information). They'll also include information about specific properties that realtor has listed. So many people looking for homes will be browsing social media and may stumble upon your home if your realtor has the wherewithal to mention it. Also, ensure it's easy to get in touch with the realtor through their social media page. You don't want potential buyers to see your home, but then be discouraged when they can't find the realtor's phone number or email address to get in touch.

Realtor website.

In addition to social media pages, a good realtor will also have a well-maintained website where they list comprehensive information about their properties. You want your realtor to have a site that looks up-to-date and is easy to navigate. If you have to click around for 20 minutes to find the page you want, so will prospective buyers – this is not a good sign.

Tour videos.

If pictures are worth a thousand words, videos are worth a million. These days, so many buyers rely on videos to determine if a house is worth going to visit in person. A realtor who is up-to-date on the latest marketing techniques will be willing to make a tour video of your home and publicize it on their social media pages and website. Be wary of an agent that assures you that you only need pictures. A lack of video may dissuade some buyers before they even see your home in person.

If a realtor you're considering hiring has an active social media page, a well maintained and structured website, and uses videos to sell their homes, then you can be assured they will do a good job of attracting buyers in this modern market. To learn more, visit a website like


23 February 2016