Selling real estate can be just as much work as buying. There are so many things to worry about as you prepare your home to list on the market. Then you have to worry about the real estate agent you will hire to help you get the house sold. After that, you have to worry about who will be coming in to tour your home throughout the week. Will you hold an open house? Do you take the first reasonable offer you are presented with? Our blog was designed to assist you through the selling process a little bit easier.
If you are a new real estate agent who is just starting out, it can be frustrating going through all of the work it takes to break into the market and start actually selling homes. If you want to actually make sales as a real estate agent, you need to utilize a multi-layer approach to building your sales.
#1 Find A Mentor
The first thing you need to do is find a real estate agent in the area who is willing to be your mentor. See if you can shadow them for a few days; you can pick up a lot of tips and tricks for dealing and relating to clients by seeing a fellow agent in action. Seeing what a typical agent's day looks like can help you reorganize your priorities and how you spend your day. Be sure to take notes of how their day is structured and the things that they do along the way to build relationships with customers.
Later, sit down and have a follow up conversation with your mentor about the strategies that you noticed them using. See if they can provide you with more insight into their thinking and about how you can use these strategies in your own practice.
Your mentor can help you determine next steps that you need to take to grow your own practice
#2 Research Local Neighborhoods
Keep in mind that you are not just selling a home to a potential buyer; you are selling an entire lifestyle. It is your job to show a potential buyer the type of lifestyle they will have should they purchase the home on the market.
In order to sell a lifestyle, you need to really understand the neighborhoods that you are working in. You need to be able to talk in-depth about the neighborhoods without needing to reference notes; you need to be a natural at selling the neighborhoods that you are working in.
For families, you need to know how the local school system is structured and compares to others in the area. You need to know what type of child care facilities for younger children are in the area, and you need to know where local parks and child-friendly attractions are located.
For single adults or couples who are not raising children, you need to be able to sell the community. You need to know where the hip places are for food and entertainment in the area.
For all buyers, it helps to know where the local shopping is located and what makes that area stand out and be special. You should be able to answer any question the buyer has about the community they are moving into and the lifestyle they are buying into.
#3 Promote Yourself
Finally, if you really want to make sales, you need to learn to promote yourself and get your face out there. You are not going to find new clients if they don't know that you exist.
Run an ad targeting your ideal demographic on Facebook. Leave your business cards at local businesses. Produce a commercial for the local television station; audio commercials are generally pretty affordable. Add your listing and contact information to the major realtor websites that consumers use to find information about home buying. Every week, find a new way to get your face out in the public and increase your awareness among your target audience.
If you want to succeed as a realtor, you are going to need to take a multi-layer approach to building your knowledge, network and business.
Share29 September 2016
